福建永定土楼旅游开发研究

A STUDY ON THE DEVELOPMENT OF THE HAKKAS'S EARTH BUILDINGS TOUR IN FUJIAN

永定土楼作为人文旅游资源,具有级别高、类型丰富、内容空、文化厚重、讲究风水等特点,被列为福建省重点开发的八大旅游品牌之一,但目前旅游开发存在体验性差、审美取向偏、文化挖掘不深、产业链短、开发难度大等问题,因此永定土楼旅游应进行体验性开发、文化开发、综合开发、艺术开发。

As the humanities tourism resources, the Hakkas＇s Earth Buildings of Yongding County is characterized by its high grade, various kind, vacuous content, abundant traditional culture, it was listed as one of the eight great tourism brands that major development in Fujian Province. But now the tourism development have some difficulties such as puny experience, excentric taste, deficient culture, short industry chain, difficult development. So the Hakkas＇ s Earth Buildings of Yongding County tourism must do well in taste development , culture development, integrate development and art development.