3[1]GUADAGNI P M, LITTLE D C. A logit model of brand choice calibrated on scanner data[J]. Marketing Science,1983, 2(Summer) :203-238.
4[2]JACQUELYN J, WERNER R, KUMAR N. Getting the most out of all your customers[J]. Harvard Business Review, 2004, 82(7/8):116-123.
5[3]JEULAND A P. Brand choice inertia as one aspect of the notion of brand loyalty[J]. Management Science, 1979,5(7):671-683.
6Han J,Kamber M.Data Mining Concepts and Techniques Morgan Kaufmann Publishers,2000.
7Building Classification Models.ID3 and C4.5.http://yoda.cis.temple.cdu:8080/UGAIWWW/lectures/C45/,2002-12-17.
8Sviokla J J, Benson P. Seeking customers[C]. Harvard Business School Press, 1993. 137-155.
9Joseph B, Peppers D, Rogers M. Do you want to keep your customers forever[J].Harvard Business Review,1995,(3-4):103-104.
10Frederick F R. The loyalty effect:the hidden force hind growth,profits,and lasting value[M].Boston,beMassachusetts: Harvard Business School Press, 1996.
