摘要
结合国内外优秀企业成功的体育赞助案例,分析当前我国企业体育赞助中存在的突出问题,并提出我国企业在进行体育赞助的几点建议。
Compating with the successful cases of sponsoring sports by excellent enterprises both home and abroad, this paper analyzes the prominent problems which are generated in sponsoring sports by the enterprises in our country.Meanwhile,it puts forward some advice on the current issues.
出处
《吉林体育学院学报》
2007年第6期22-23,共2页
Journal of Jilin Sport University
关键词
体育赞助
企业
现状
对策
sports sponsoring
enterprise
current situation
countermeasure
