摘要
收益管理是一种以细分市场为基础,通过差别定价实现收益最大化的技术。通过深入分析收益管理的核心思想,提出了质量差别歧视下产品的收益管理定义和描述,并以两种质量水平产品的定价和定质为研究对象,建立了一个基于质量差别产品的简单单周期收益定价和定质模型。首先按照产品的质量和价格建立产品的售出概率模型,其次以售出概率模型为基础建立了以收益最大化为目标的非线性规划模型,从而确定不同质量水平产品的质量和最优价格。最后通过一个算例进一步对定价策略进行了直观分析。
Revenue management is a useful technology to maximize total revenue by pricing differentiation based on market segmentation. A revenue management description or definition for quality differentiation products is presented. Then a simple single-period revenue pricing model for two quality level products is established. First, the probability model of selling based on price and quality of two products is set up. And then with these probability models a nonlinear programming model is built to decide the optimal qualities and prices of different quality level products. Finally, a numerical instance is used to give further analysis.
出处
《工业工程与管理》
2008年第1期83-88,共6页
Industrial Engineering and Management
