现代企业全面价值管理中的顾客价值管理

The Customer Value Management in Total Value Management of Modern Enterprise

全面价值管理是企业产品价值、顾客价值和社会价值的综合。顾客价值管理以企业价值最大化为最终目标,以顾客价值创造为核心,重视提高顾客忠诚度。在介绍顾客价值管理理论研究综述的基础上,构建了顾客价值链,使顾客价值管理有了量化的基础。

The total value management is the comprehension of enterprise product value, customer value and social value.The customer value management takes the enterprise value maximization as the ultimate objective, takes the customer value creation as the core and put emphasis on customer loyalty. This article introduces the customer value management and constructs the customer value chain on the basis of fundamental theory summarizes, enable the customer value management have the quantification foundation.