挑战企业持续竞争优势的内外部因素和势力

On the Internal and External Factors of Challenges of Enterprises' Sustainable Competitive Advantage

企业界和学术界都对持续竞争优势有着近乎疯狂的渴望和憧憬。然而,对于竞争优势的破灭衰亡则鲜有问津,缺乏相应的理论框架和实证研究工作。对导致竞争优势衰败消亡的内外部势力和因素进行了探讨,各种挑战和它们的单独和综合作用,对强势企业的成功运营应该具有现实而深远的警示意义和理论价值。

Both domestic entrepreneurs and scholars have great desire on sustainable competitive advantage. But few scholars pay attention to the declining of competitive advantage. What＇s more, lacks the corresponding theoretical framework and empirical research. This paper discusses specially the internal and exterior forces and factors of the declining of competitive advantage. Based on it, various challenges and their unique and synthetic effect are presented,which have further caution sense and theoretical value for successful operation of powerful enterprises.