摘要
长安客车拥有长安集团资金雄厚的背景,但这只是其值得关注的一部分,毕竟在客车这种“窄”行业,由市场决定的产品、渠道、品牌、营销等多个因素并非单纯靠资金背景就能实现的,正因为此,才铸就了“三龙一通”目前的市场优势,而就算一汽、二汽等“大老板”,反而没能在客车行业占据头排。那么,长安客车怎样才能在客车行业获得成功呢?在与该企业领导层接触的过程中,
Chang'an Bus Corporation is a considerable moderate company, that's why it is not wellknown. The author came and visited the company zero-distance with the same curiosity without exception. The article told many unknown stories and provided his opinion about the future of Chang'an Bus.
出处
《商用汽车》
2008年第2期38-39,共2页
Commercial Vehicle