广东华侨文化旅游开发战略研究

Tourism Development Strategy of the Overseas Chinese Culture in Guangdong

华侨文化堪称世界多元文化交融的典范。广东作为中国最大的侨乡,华侨移民历史悠久,华侨文化积淀深厚,但相应的旅游资源整合与系统规划明显缺位,旅游产品开发乏力。在对广东华侨文化资源禀赋特色、旅游开发现状及存在问题进行系统分析的基础上,从战略层面提出了全方位的开发思路与对策:实施政府主导战略;构筑运作有序的华侨文化旅游网络;打好"世遗"牌以提高广东华侨文化旅游开发的价值品位;拓宽华侨文化旅游开发视野;积极创新华侨文化旅游开发体制与开发模式。

The culture of overseas Chinese may be called as a representative of the multi-culture blend in the world. Guangdong Province is the place where the most overseas Chinese or their ancestors emigrated from, so the culture of overseas Chinese is accumulated profoundly in Guangdong. But the relevant resource integration for tourism is obviously scarce, as well as the systemic planning. The characteristics of the overseas Chinese culture in Guangdong, its present development situation and facing challenges are analyzed in this paper. Some strategies and measures for tourism development are put forward ： implementing the development strategy under the guidance of the government; establishing an orderly tourism development network about the culture of overseas Chinese; making good use of the well known brand of ＂World Cultural Heritage＂ for improving its tourism value, expanding the outlook of its tourism development, and renovating the tourism development system and model actively.