包天笑与中国近、现代报刊业

Bao Tianxiao and Chinese Modern Newspaper and Periodical Industry

论文从转变报刊语言、确立副刊地位、推动女报发展、革新期刊装帧以及注重广告造势等各个方面,论述了包天笑与中国近、现代报刊业发展之间的关系,肯定了他在这一领域取得的成就和对我国近、现代报刊事业的贡献。

This paper discusses the relationship between Bao Tianxiao and the contemporary public prints trade developments, confirms Bao＇s achievements in this field and his contribution to our country＇s journalism in modem times which including the following aspects： popularizing vernacular writings, innovating newspaper columns, promoting women＇s bulletin, blazing new trails in periodical binding and taking advantage of advertisements.