儿童洗护用品市场

Children's cosmetics and washing products market

回顾了我国儿童洗护用品的发展历程,对目前市场上出现的儿童洗护用品领军品牌进行了探讨。指出了我国儿童洗护用品面临的困惑与瓶颈,提出只有丰富产品线、采取多渠道经营才是发展我国儿童洗护用品的上策。论述了我国儿童彩妆品和儿童香水市场的现状,以及我国发展儿童洗护用品的新趋势。

The development course of Chinese children＇s cosmetics and washing products were reviewed, and the leading brands of children＇s cosmetics and washing products were discussed here. Some bepuzzlements and the bottle neck that the market faced were demonstrated. Meanwhile, it is put forward that only enriching the product lines, marketing with multiple channel could be a super game. The market status of childrens＇ colour cosmetics and fragrances were related, and the new trend of developing Chinese children＇s cosmetics and washing products were also included.