提升我国乡镇企业竞争力的策略探讨

The Strategy Discussion about Increasing China's Villages and Towns Enterprise Competitive Forces

乡镇企业在我国经济发展中起着非常重要的作用,但乡镇企业存在着技术水平较低、整体规模较为分散、经营模式家族化、产业结构趋同化、优质产品少和品牌效应低等弱势。实施网上营销、绿色营销、知识营销、缝隙营销和联合经营的策略可以提升我国乡镇企业的竞争力。

The villages and towns enterprises play an important role in promoting china＇s economic development. But some weaknesses still exist such as lower technological level, lesser production scale, family-controlled management model, similar industrial structure, less superior quality goods and low brand effect. In order to enhance china＇s villages and town business competitive advantage some strategies should be considered carefully. Cyber-marketing, green marketing, knowledge marketing, niche marketing and allied marketing strategies are good examples.