家具品牌传播与产品营销的网络媒体——企业品牌网页主站

Web Media of Furniture Branding and Marketing:Company Websites

随着网络应用的迅速普及和发展,品牌和营销也开始依靠网络平台。在如今竞争激烈的家具市场环境下,家具企业可以借助信息技术并结合传统品牌推广的诸多策略,通过网络媒体开展品牌建设。本文讨论了网络化媒体的最新功能特点和对家具品牌传播与产品营销的影响。

With the developments and wild use of Internet, branding and marketing came to use Internet broadcasting. Under the harsh competition in furniture market, furniture companies could use IT technology together with traditional branding tools on the platform of web media. In this paper, the most recent properties of web media are introduced and its effects on furniture branding and marketing are discussed.