2008年北京奥运会对旅游产业的影响及对策研究

Research on the Effect on Tourism and the Countermeasures for Beijing Olympic Game in the Year of 2008

奥运会作为目前世界最大的全球体育赛事,必然会对举办国的旅游业乃至经济产生重大影响。奥运会对旅游市场的兴起、提升旅游形象、吸引旅游客源和创造旅游环境有一定影响。因此,中国旅游业在迎接2008年北京奥运会时应树立"大奥运""、大旅游"的经济观念等对策与措施。

Olympics as a kind of mega-events in the world at present will have great impact on tourism even to economy of destination. We can discuss the rise of Olympic tourist market and short-term and long-term impacts of Olympic games, then analyze its effect on improving publicity, attracting tourists and building conditions~ Then we can set up the economy opitions of ＂great Olympic economy idea＂ and ＂big tourism＂ adopted by China＇s tourism facing the 2008 Beijing Olympic game.