情境满意度对旅游者购物行为的影响研究——以黄山市屯溪老街为例被引量：8

情境满意度对旅游者购物行为的影响研究——以黄山市屯溪老街为例

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摘要情境是消费者行为学的重要研究对象,它通过影响消费者的感知进而影响消费者的购买决策。本文通过对黄山市屯溪老街旅游者的购物行为进行研究,分析不同满意类型的旅游者其购物行为偏好的差异,并在此基础上提出建议。 Situation Variables is one of the important study objectives in consumer behavior and impacts tourist＇ s shopping decision through its affect on consumer＇ s satisfaction. The paper measures and compares the Satisfaetion of different types of situation variables. Based on the satisfaction differences, the paper analyses the shopping behavior differences between tourists of different satisfaction type, and some suggestions for improving tourism＇ s shopping.

作者程菻周强赵宁曦

机构地区黄山学院旅游学院南京大学国土资源与旅游学系

出处《特区经济》北大核心 2008年第1期192-194,共3页 Special Zone Economy

基金典型情境中的旅游者购物行为模式分析课题(2006xsk009)

关键词情境因素情境满意度购物行为屯溪老街 Situation Variables Satisfaction Consumer Behavior The Old Street in Tunxi

分类号 F590 [经济管理—旅游管理]

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参考文献11

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