论可持续消费行为转变的途径(综述)

可持续消费行为转变已成为国际上可持续消费政策研究的热点。但转变消费者行为是一项艰巨而复杂的任务。通过说服、试错、多样性模仿形式学习和打破"不可持续"的习惯可以在一定程度上转变不可持续的消费行为。此外,政策选择的干预也可以促进消费者行为的转变。

Behavioral change has been the focus of international sustainable consumption policy. But changing consumer behavior is a difficult and complex task. Persuasion, learning by trial and error, observing how others behave and modeling our behavior on what we see around us as well as breaking ＂bad＂ habits can change unsustainable consumer behavior to some extent, Besides, policy options can also promote consumer behavior change.