摘要
在分析国内外相关研究的基础上,从价值评估的角度构建体育赛事的价值框架,将体育赛事的价值分为利用价值(包括直接利用价值和间接利用价值)与非利用价值两大类。将体育赛事的价值分为市场价值与非市场价值两个部分,分别阐述其具体的评估手段与方法。
Based on the analysis of relevant researches both inside and outside the country, it constructed the value frame of sports competitions from the angle of value assessment, divided the value of sports competitions into the two categories of utilization value （including direct utilization value and indirect utilization value） and non-utilization value, as weU as into the two parts of market value and non-market value, and set forth separately the means and ways of the concrete assessment of them.
出处
《上海体育学院学报》
CSSCI
北大核心
2008年第1期20-24,共5页
Journal of Shanghai University of Sport
基金
国家社会科学基金资助项目(07BTY009)
关键词
体育赛事
价值评估
利用价值
市场价值
sports competitions
value assessment
utilization value
market value
