摘要
介绍了频道包装的概念,分析了频道包装的功能,对频道包装应注意的几个问题进行了探讨。
This paper introduces the concept of channel package, analyzes the functions of channel package, and probes into several problems that should pay attention to during the channel package.
出处
《科技情报开发与经济》
2008年第3期222-223,共2页
Sci-Tech Information Development & Economy
关键词
电视
频道包装
品牌策划
television
channel package
brand planning
