试论新闻传播在乡村治理中的反作用

Mass Media to Rural Governance in China:Dysfunctions

税费改革之后,媒体成为农民获取政策信息的最主要的来源。上级政府的政策信息以大众传播的模式通过传媒的政策报道、典型报道、批评报道及常规新闻节目直接向农民受众传递。村民与基层干部之间、村民与村民之间基于不同的利益角度对这些"直达"的政策精神做出的不同解释,使得基层治理中的意见分歧越来越大。这一方面削弱了基层组织的权威,增加了基层政权采取作为的难度,另一方面也强化了农村公共品自我供给的困难。

Mass media is the primary channel for presents to get the policy information after the revenue reform. The senior government＇s policy information delivers directly to present by policy coverage, typical coverage, critical coverage and other news programs instead of by the notice of cadre at the basic level. The model of information transmission, on one hand makes everyone encode his particular understanding for one policy owing his own interest, on the other hand increases the dissatisfaction of the present to their government officials in dealing with the village. This condition decreases the authority of basic government, meanwhile, reinforces the difficulty of supplying the public facilities by themselves.