从泉州大学生就业期待看民企雇主品牌建设

Employer Brand Construction of Private Enterprises From the Perspective of Quanzhou College Students' Employment Expectation

以《海峡都市报》与泉州沃尔德营销研究咨询公司"泉州大学生就业期待"调查问卷为基础,从泉州大学生就业期待视角研究和分析了泉州民企的雇主品牌建设问题,并就泉州民企今后的雇主品牌建设问题提出了四点建议。

Based on the survey questionnaires about Quanzhou College students employment expactation by Strait Metropolis Daily and Quanzhou Wald Co of marketing research and service. This article researches and analyzes the employer brand construction of Quanzhou Private Enterprises from the perspective of Quanzhou college students employment expactation,and puts forward four surggestions.