利益管理是提升顾客忠诚计划有效性的关键

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摘要顾客忠诚计划实施的目的是为了提高顾客的忠诚度。然而,企业花费了大量的时间和成本,结果没能实现顾客对企业的忠诚,其关键在于忽略了忠诚计划的本质是利益管理。

作者胡雁飞

机构地区金华职业技术学院旅游与酒店管理学院

出处《商场现代化》北大核心 2008年第6期66-68,共3页

关键词顾客忠诚计划存量利益增量利益

参考文献10

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商场现代化

2008年第6期

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