试论曲靖市品牌战略的构建

The Construction of Qujing's Brand Strategy

曲靖市的品牌战略应企业品牌建设和城市品牌建设并重,并在二者之间形成良性互动的关系。在企业品牌建设方面,应重点围绕烟草及配套产业、能源、化工、矿冶、汽车和机械制造、生物资源开发创新等六大支柱产业来进行,打造企业自主知名品牌;在城市品牌建设方面,要着力打造"现代工业强市"、"珠江源大城市"、"十佳宜居城市"、"美食文化城市"四大城市品牌。

The construction of enterprise brand and the construction of city brand should be valued equally in Qujing＇s brand strategy. Enterprise brand and city brand should be promoted collectively. The emphasis on enterprise brand is to create self- directed famous brand which is derived from industry in Qujing. The construction of Qujing＇ s city brand aims at four goals which are ＂modem city with sound industry＂, ＂powerful city at the sourcce of zhujiang River＂, ＂one of the ten livable cities＂, and＂city of various delicious food＂.