广告专业计算机平面设计课程实训教学研究

A Study of the Practice Teaching in Computer Graphic Design Course of Advertising Major

实训教学是广告专业所开设的计算机平面设计课程的重要环节,然而目前的实训教学存在专业特色弱化、模式单一以及与整体教学脱节的问题。明确以学生为主导的实训教学方针,针对教学特点整合实训教学的内容,设计以示范操作、演示互动和自主实训三种模式结合的实训教学方式,能适合不同的教学环境,有利于应用型人才的培养。

Practice teaching is the most important part in the computer graphic design course of Advertising Major.However,there are some problems currently,such as not demonstrating the characteristics of advertising,the singleness of teaching mode,and being out of line with the whole education.Based on the above analysis and studies,the practice teaching is redesigned: the teaching principle of student initiative has been confirmed;the contents of practice are repartitioned according to the teaching features;and a teaching method composed of modeling,interaction and independent practice is created.The improved practice teaching with is more suitable for the training of applied talents,and also more flexible for different environment of education.