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虚假广告泛滥原因及解决方法 被引量:1

Analysis of the Reasons for the Proliferation of False Advertising and Solutions
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摘要 当今欺骗和误导消费者的虚假广告大量存在,不仅挫伤了人们对广告的信任,同时也损害了消费者的利益以及商品生产经营者之间正当的竞争关系,扰乱了社会市场经济秩序,阻碍了我国社会主义市场经济的健康、快速发展。虚假违法广告泛滥,已到了非治不可的地步! Today there are a lot of false advertising to deceive and mislead consumers, They not only hurt the people of the advertising trust, but also damage the interests of consumers and commodity preduction operators between legitimate competition, disrupts social order of the market economy, obstruction of the country's soeialist market economy in a healthy and rapid development, Spread false and illegal advertisements, we have reachod a point where we must rulel.
作者 穆晓娟
出处 《商丘职业技术学院学报》 2008年第1期24-26,共3页 JOURNAL OF SHANGQIU POLYTECHNIC
关键词 虚假广告 消费者 虚假广告认定标准 合法利益 false advertising consumers found false advertising standards legitimate interests
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