试论商业银行营销创新

Marketing Innovation of Business Banks

银行营销在我国被日益重视,但我国商业银行营销尚处于初级阶段.加入WTO以后,我国商业银行面临新的竞争条件和竞争形势.要应对外资银行的挑战,中资银行必须加快银行营销创新,积极探索商业银行整体营销、产品营销、关系营销、内部营销、服务营销、品牌营销和网络营销等方面的创新,使我国银行营销尽快走上一个新的台阶.

Nowadays, we have paid much attention on marketing innovaion paid in our country, but the marketing is still under the junior process. After joined in WTO, the national business banks is facing new compititive conditions and situation. If we want to answer the challengs, China -funded banks have to accelerate the marketing innovation, and explore the new methods of production marketing, relation marketing, inside marketing, service marketing, brand marketing and internet marketing.