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下游制造商R&D存在溢出效应时供应商的价格策略研究 被引量:2

Research on the Pricing Strategy of Supplier with Manufacturer Engaging in R&D
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摘要 针对供应链R&D投资套牢问题,以博弈论为工具,在一个两层供应链系统中,研究下游制造商从事成本节约型R&D时上游供应商的批发价格策略。主要考虑了供应商在保持批发价格灵活性和承诺批发价格下制造商的创新投资以及产量决策。研究表明,无论溢出水平多大,供应商承诺批发价格都会导致制造商R&D投资和产品产量的增加,但无论在哪种价格策略下,制造商的R&D投资和产品产量都是溢出水平的减函数。 In order to solve the hold-up problem in supply chain, this paper uses game theory to study the upstream supplier's wholesale pricing strategies in a two-tier supply chain when the downstream manufacture is engaging in the cost reducing R&D. We mainly research on the decision about innovation and quantity when suppliers retain price flexibility or make an advance commitment to price. It is shown that a supplier's commitment to price can lead to more R&D investment and expected quantity whatever the spillovers is. R&D investment and expected quantity are decreasing in the spillover level for all pricing strategies of a supplier.
作者 孙国岩 林昶
出处 《科技进步与对策》 CSSCI 北大核心 2008年第2期23-26,共4页 Science & Technology Progress and Policy
关键词 渠道协作 成本节约 R&D 领导者—追随者博弈 R&D溢出效应 channel coordination cost reducing R&D leader-follower game theory spillovers
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