新疆吐鲁番葡萄沟景区旅游市场营销组合策略

Integrative Marketing Strategies for Turpan Grape Valley Scenic Spot

从旅游市场营销学角度看,吐鲁番葡萄沟景区在市场营销策略方面还存在一些问题,有的问题直接制约了该景区的旅游经济。应从构建产品策略、价格策略、营销渠道策略、促销策略这一营销组合着手,使吐鲁番葡萄沟景区真正实现5A景区的功能和效益。

In light of tourism marketing, there exist problems in marketing Turpan Grape Valley Scenic Spot, some of which directly constrains the further development of the Scenic Spot. This paper puts forward that integrative marketing strategies must be adopted in terms of product strategy, price strategy, channels of marketing and marketing promotions so that the Scenic Spot can truly realize the functions and efficacy of 5A scenic spots.