论目标市场策略与商品包装

Debate on the Target Market Tactics and the Commodity Package

在市场调查的基础上，企业根据消费者对商品需求的不同特点，将社会的整体市场分割为多个分市场，然后选定目标市场策略和相应的商品定位包装策略，以便加强对消费者的心理引导，提高商品在消费者心目中的心理价值，从而促进商品的销售，提高商品的市场竞争能力。

Based on the market investigation, enterprises firstly divide the whole market into several parts according to the demanding features of different consumers, then make a decision about the target market tactics with its relevant position-fixed packing to promote the sale scale and improve the competetive force in the ecnonlic market.