摘要
有人曾经这样评价博弈在中国工程机械市场的外资品牌企业，“如果没有这些外资品牌，那么中国工程机械产业始终不能称为国际化了的产业；如果失去了中国市场，那么这些外资工程机械巨头即使在全球其他市场都成功了，那么他也不能算作是成功的。”
When we set the column On the Road in 2006,we wish to express the feeling of China domestic enterprises and their 20 years' hardworking.But when we' re proud of such national enterprises, we found that there is no excuse to ignore those foreign brands that compete with Chinese manufacturers and also help the latter to develop. There is no doubt the entrance of foreign brands contributes a lot to the rapid progress of China construction machinery industry.Here we set a new column called Foreign Enterprises to focus on the development of foreign brands in China. The 1^(st) foreign enterprise that appears in this column will be Case.The dialogue with Jim McCullough,President & CEO of Case Construction Equipment Inc.,will help you to get a better known of Case.
出处
《工程机械与维修》
2008年第1期68-72,共5页
Construction Machinery & Maintenance
