Transpromo实现与客户成功交流

Transpromo Customer Communication Hits a Bull's Eye

在过去的20年里．全世界的公司使用Transpromo（Transpromo=transaction＋promotion，票据广告）已经取得相当的成功。20年!你会认为这不太可能!难道Transpromo技术不需要色彩和数据挖掘以及可变数据印刷吗？事实上．Transpromo有多种不同的形式．从最基本的信息，比如基于客户信息的黑白印刷的声明材料．到最复杂的文档．比如根据客户信息及其需要确定的可变信息、图像．甚至不同的文字大小和格式。

Companies around the world have hit the bull＇s eye, successfully using transpromo techniques for the last two decades. Yes, 20 years! How can that be, you ask？ Doesn＇t transpromo require the use of color and data mining and variable data printing？ The truth about transpromo is that it comes in many flavors, from the most basic messaging on a monochrome statement based on customer data to the most sophisticated documents that vary messages, images, and even type sizes and formatting based on information about the customer and their needs.