关于网络性产品的兼容性和价格动态选择问题的研究

Research on Dynamic Choice about Compatibility and Price of Network Product

网络性产品的兼容性和价格是网络性产品的生产企业经营决策的重要方面。本文从需求出发,考虑产品的网络效应、兼容性以及价格,推导出需求函数。考虑网络性产品市场的实际情况,建立了企业动态选择产品兼容性和价格模型的3种形式,并用逆向归纳法进行计算,而且对第3种形式进行实例分析。

The compatibility and the price of the network product are the important aspects in the management decision-making of the network product by the enterprise. The demand function is deduced considering the network effect, the compatibility as well as the price of the product. Aimed at the actual situation of the network product market, three forms of the dynamic choice models about the compatibility and the price are established. The computation is carried out with the converse induction, and an example is analyzed.