到岸价格商务模式下涉及远距离运输的时鲜产品供应链协调

Fresh product supply chain coordination under CIF business model with long distance transportation

研究一类涉及远距离运输的时鲜产品供应链的优化和协调问题.其中生产商从生产基地将时鲜产品运输到远方批发市场进行销售;因为远距离运输的不确定性,他需要承担时鲜产品中途变质的风险.销售商在批发市场进购产品后在零售市场进行销售,从而承担消费市场的风险.最后在分别研究分权和集权供应链中最优发货量、最优批发价、最优零售价等决策的基础上,设计了一种简单的成本分担机制,来实现时鲜产品供应链的协调.

This paper focuses on the optimization and coordination of fresh product supply chains under the CIF （Cost Insurance and Freight） business model with uncertain long distance transportation delays. We consider the following system： A manufacturer transports the fresh products to a distant wholesale market. Because of the uncertain transportation delays, he faces the risk that the product may decay or deteriorate before it arrives at the distant market. The consumer-market risk is borne by the downstream wholesaler, who decides on the retailing price. Based on the study of the optimal decisions （the manufacturer＇s initial quantity and wholesale price, and the wholesaler＇s retailing price） under the decentralized and centralized supply chain, we devise a simple cost-sharing mechanism to coordinate the supply chain under consideration.