案例教学法在广告欣赏教学中的应用

On Cases Teaching Method of Advertising Appreciation

结合案例教学法在广告欣赏课中的教学经验,从案例选取、教学模式设计、教师角色等方面展开分析,探讨案例教学法在广告欣赏教学中的具体应用问题。

Since long ago, the role of case teaching method in advertising teaching has not been paid attention to. It is necessary and urgent to use the case teaching method in advertising teaching, because traditional teaching methods themselves have some inherited problems so that they can not reach the standard of advertising education required by advertising Industry, This article discusses and illustrates practical issues that might exist in advertising appreciation class in the view of the selection of case and the designing of teaching patterns and the role of teaching. In doing this, we have clear and complete understanding of the role of case teaching method in ad- vertising education.