美式家具卖场中实施体验营销的必要性

Necessity of Experiential Marketing in Marketplace for Selling American Style Furniture

在新的经济环境下消费者需求的变化促成了一种新的营销模式——体验营销被提出来,本文从实施体验营销的条件和在美式家具卖场中实施体验营销的可行性出发,从消费者需求、行业竞争以及美式家具自身的需要三个方面阐述了在美式家具卖场中实施体验营销的必要性。

In the new economic environment and under the changing needs of consumers, a new model of marketing-Experiential Marketing has come up. This essay starts with the conditions of carrying out the experi-mental experience and the feasibility of experimental marketing in American furniture stores, and expounds the necessity of implement Experiential Marketing on three aspectsi^ai^aconsumer demand, industry competition and the needs of American furniture itself.