家具品牌推广的新媒体——电子杂志

E-journal as a New Medium for Introducing Furniture Brands

随着互联网的迅速普及和发展,电子杂志广告已成为网络广告不可或缺的一部分。那么家具企业也应选择更好的广告载体模式——电子杂志广告。基于电子杂志广告最具特质的双向交互传播模式,受众的地位有了前所未有地提升,电子杂志广告必将成为一种主要的广告形式之一。本文探讨了电子杂志的最新展示特点和对家具品牌推广的影响。

With the popularization and development of the internet, E-journal has become an important part of network advertisement. It is a choice for furniture enterprises, too. Because of the bidirectional communication mode of E-journal advertisement, the status of the audience is upgraded, and it will surely become a main form of advertisement. The article discusses the new characteristics of E-journal and its effects on introducing furniture brands.