保险行业引入“服务解决方案”竞争战略初探

A tentative exploration on introduction of the competition strategy of"service solution plan"to the insurance industry

应用"服务解决方案"为客户提供个性化服务在 IT 行业已经取得了很大的成功。高同质化的市场背景是在保险市场中引入"服务解决方案"竞争战略的基础。"服务解决方案"竞争战略包括细分市场战略、风险控制战略、市场营销战略以及客户服务和公司管理战略。

The IT industry has achieved a great success by applying ＂service solution plan＂ to provide customized services to their clients. The highly homogeneous insurance market is the basis for introducing the ＂service solution plan＂ strategy to this market. The ＂service solution plan＂ strategy falls into the market segmentation strategy, risk control strategy, distribution strategy and customer service and company management strategy.