摘要
浙江省保险业近年来取得了长足的发展,逐步成为保险大省,但银行保险发展的情况却不容乐观,仍有较大的发展空间。本文在调查近年来浙江省银行保险的发展现状的基础上,分析了浙江省银行保险发展中存在的问题,并给出了加快信息技术在银行保险领域的应用、加速银行保险产品的研究开发、完善银行保险人才的交叉引进与培养、建立完善的银行保险业务激励制度、发展多样的银行保险销售渠道等一系列建议。
The insurance industry in Zhejiang province has made significant progress in recent Tears and Zhejiang province has therefore become a large provincial insurance market. However, its bancassurance development is not as promising, This paper made a study of the development of bancassurance in Zhejiang province in recent years, analyzed problems existing in its bancassurance, and proposed that Zhejiang should accelerate information technology's application in the area of bancassurance, speed up R&D of bancassurance products, improve on the talents cross-recruitment system, establish complete bancassurance incentive mechanism, and develop multiple bancassurance distribution channels.
出处
《保险研究》
CSSCI
北大核心
2008年第2期86-89,共4页
Insurance Studies
关键词
银行保险
人身保险
对策建议
bancassurance
personal insurance
measure suggestion