独立学院核心竞争力的提升——以浙江工业大学之江学院为例

The Enhancement of Core Competitive Ability of Independent College——The Case of Zhijiang College of Zhejiang University of Industry

独立学院核心竞争力包括市场、质量、品牌、特色4个要素,其源泉是竞争主体的资源与能力。独立学院核心竞争力的提升包括内部提升与外部提升两方面,前者包括:提高办学质量,注重办学特色,找准市场定位;后者包括:加强品牌推广,加强资源的有效整合。独立学院核心竞争力的形成与提升是一个综合的系统工程。

The core competitive ability of independent college include 4 elements as market, quality, brand and characteristic, and its sources are resources and abilities of competitive subjects. The enhancement of core competitive ability of independent college includes two aspects： internal enhancement and external enhancement. The former include advancing school-running quality, emphasizing school-running characteristics and grasping rightly market orientation; the later include： strengthening the popularization of outstanding brand and effective integration of resources. The formation and enhancement of core competition abilities of independent college is a comprehensive and systematic project.