论“CIS”与高职院校形象的塑造

Discussion on the Relationship between CIS and the Shaping of Higher Vocational School Image

根据CIS理念和策略,学校形象已不再是一个抽象概念,而有了具体内涵,它应该是学校内在素质和外在形态的有机结合。高职院校实践形象设计可从三个方面进行,即提炼学校精神,制定核心价值观,建构理念识别系统;创设校园环境文化独特的风景线,设计视觉识别系统;创设良好的制度文化环境,制定行为识别系统。

According to the CIS view and strategies, school image isn＇t an abstract concept, but has material connotation, and it should be the organic combination of intrinsic quality with extrinsic modality. The design of practice image of higher vocational schools can be done through three aspects： refining school spirit, making out core value view and building mind identity system; creating unique sight line for campus environment and culture and designing visual identity system; building favorable systematic culture environment and making behavior identity system.