基于利润共享契约的品牌专营供应链协调研究

Study on Coordination of Brand Franchise Supply Chain Based on Profit-sharing Contract

在供应链契约基本模型的基础上,分析了普通契约下供应链系统的协调性,构建了基于利润共享契约的单供应商-单零售商组成的两层品牌专营供应链协调模型。研究表明,利润共享契约的应用可以提高供应链系统的协调性。

Based on the basic model of supply chain contract, the paper analyzes the coordination of brand franchise supply chain system under the general contract, sets up a coordination model for two-echelon brand franchise supply chain between a supplier and a retailer based on profit-sharing contract.