我国旅游目的地居民对旅游影响感知的实证调查与分析

An Empirical Study and Analysis of Residents' Perceptions of Tourism Impact in China's Tourist Destinations

本文以全国范围内的23个旅游目的地为例,通过问卷调查,获取一手数据资料,运用SPSS13.0软件进行数理统计,分析了旅游目的地居民的旅游影响感知及其差异,得出了六大旅游影响感知因子。研究结果表明:现阶段我国旅游目的地居民的正面感知普遍占主导地位;个人内在因素是导致感知差异的主要因素;旅游目的地居民大致可分为三类:具有大局观的积极支持者、矛盾的理性支持者和关注自我的积极支持者。

The authors have conducted a questionnaire survey in 23 tourist destinations nationwide to acquire first-hand data and SPSS 13.0 is used as a tool for data statistics. We inquire into residents＇ perceptions of tourism impact and the differences of perceptions among residents in different areas and identify six factors relating to their perceptions of tourism impact. The study results show that at present the positive perceptions of Chinese residents about tourism impact are in dominant position; the differences in perceptions mainly result from individual and demographic factors of the residents. Residents in Chinese tourist destinations can be grouped into ＂positive supporters with overall perspective＂, ＂ambivalent and rational supporters＂ and ＂positive but serf-centered supporters＂.