国外探亲访友旅游研究综述

A Study Summary of Travel While Visiting Relatives and Friends Overseas

探亲访友旅游是旅游业一个非常重要但常常被忽视的细分市场,但是近年来成为西方学术界一个新的研究焦点。文章在对国外有关探亲访友旅游的研究文献进行评述的基础上,重点分析了探亲访友旅游市场的规模、旅行特征、异质性、对目的地的经济影响以及营销策略,探讨了未来进一步研究的方向,指出了对中国研究的启示。

Travel while visiting relatives and friends is an important and often neglected market segment in tourism industry. It has become a new focus of research in foreign academic circle in recent years. The paper, based on the comment of foreign literature about travel while visiting relatives and friends, highlights its market scale, travel characteristics, heterogeneity, its economic impact on destinations and marketing tactics. The paper analyzes the orientation of further study and points out its enlightenment to China＇s research in this respect.