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地理标志的品牌风险博弈分析 被引量:2

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摘要 从地理标志使用企业群体内部的角度,运用完全信息静态博弈理论对地理标志的品牌风险进行分析,认为地理标志使用企业的个体活动有可能导致地理标志的品牌风险,指出单个企业追求短期利益的机会行为是破坏地理标志无形资产价值的重要原因。
作者 柳强 唐守廉
出处 《电子知识产权》 CSSCI 2008年第2期19-21,共3页 Electronics Intellectual Property
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