欧盟及主要成员国禁止烟草产品品牌延伸广告立法概况及对我国的启示

An Brief Introduction to Legislations on Brand-stretching Advertisement of Tobacco Products in EU and Its Main Members and the Enlightenment to China's Corresponding Legislation

烟草品牌延伸广告是烟草商规避已有法律禁止性规定,间接为烟草产品做广告的一种手段。本文分析了烟草品牌延伸广告的特点,介绍了欧盟及主要成员国禁止烟草品牌延伸广告立法的概况。在我国已批准世界卫生组织《控制烟草框架公约》的背景下,笔者提出借鉴欧盟及主要成员国的相关立法,借以完善我国现有法律法规的若干建议。

Brand-stretching advertisement is a means by tobacco producers to evade compulsory legislations on tobacco products. In this article, the authors analyze features of the brand-stretching advertisements, and then introduce the corresponding legislations by the EU and its main member countries. With references to those legislations and in the background of China＇ s ratifying the Framework Convention on Tobacco Control, the authors put forward advice on the perfection on corresponding legislations in China.