辽宁省传媒内容产业发展研究

Development of the media content industry in Liaoning Province

为研究辽宁省传媒内容产业发展,分析辽宁省传媒产业概况,传媒产业中的内容和渠道将成为核心之争的必然趋势,要求辽宁传媒发展自己的内容产业,提出以为本地区的经济、社会发展提供智力支持和文化繁荣提供传媒内容支持两大内容方向,并要注意发展中面临的受众市场开发程度有限、政策风险和走差异化的发展道路这三个问题。

In order to research the development of the media content industry in Liaoning province, the paper introduces the media industry present conditions in Liaoning Province. Facing the inexorable trend of media industries＇ core competences in contents and channels,media companies must develop their own media content industries. The media content industry ought to be developed from two aspects. The first is the information database for the development of Liaoning economy and society,the second is the media content database for the development of Liaoning culture. Three questions ought to be paid attention to in media content industry development. That＇s the cultivation of the customer market ,policy risk and the difference development roads.