5Karl Polanyi, Conrad M Arensberg, Harry W Pearson.Trade and Market in the Early Empires [ M ]. Glencoe Ⅲ: Free Press,1957.
6Granovetter, Mark S. Economic action and social structure: The problem of embeddedness [ J ]. American Journal of Sociology, 1985, ( 91 ) :481 - 510.
7Senge P M. The Fifth Discipline: The Art and Practice of the Learning Organization [ M ]. New York: Doubleday, 1990.
8Garvin DA. Building a learning organization [ J]. Harvard Business Review, 1993,71 (4) : 271 - 282.
9Knauf E B. The Management of Corporate Giving Programs, Philanthropic Giving: Studies in Varieties and Goals [ M ]. New York : Oxford University Press, 1989.
10John O’Hagan,Denice Harvey. Why Do Companies Sponsor Arts Events? Some Evidence and a Proposed Classification[J] 2000,Journal of Cultural Economics(3):205～224
