中国企业在第十七届足球世界杯体育营销状况的分析与研究

The Chinese business enterprise sponsors the condition's analysis and research in the athletics of the 10 7th football world cups

阐述了世界杯体育营销的魅力和国内企业在本次世界杯营销中存在的问题和缺陷,提出国内企业进行足球世界杯营销的策略与方法。以期我国的企业投入获得回报:既可以迅速提升销量,又可以让品牌地位,得以提升和巩固,获得消费者的认同。

This analysis studied the magical power of sports marketing of the World Cup, the problems which Chinese sponsors faced in the marketing process, and the marketing methods and strategies of Chinese sponsors. With such methods and strategies, we believe that Chinese sponsors would benefit from three prospects： they can increase their sales rapidly; they can improve their brands; they can gain a wide respect from consumers.