景德镇市民营体育经济发展的调查与分析

A Survey and Analysis of the Private Sports Economy in Jingdezhen

运用文献资料法、问卷调查法、数理统计法等方法对景德镇市民营体育经营场所的规模、投资额、经营方式、是否赢利等多方面的发展状况进行了调查与分析。在大量的问卷调查和实地调查的基础上,对景德镇市体育消费者的消费行为进行调查,了解景德镇市体育消费者的基本消费状况。以此为依据提出了相应的策略,以求促进景德镇民营体育经济的健康发展。

The paper studies and analyzes the status quo of the private sports economy in Jingdezhen. On the basis of many questionnaires and much field work, the author has got the consumption information of the city and puts forward the related strategy in order to improve the development of the private sports economy in Jingdezhen.