英语委婉语的社会功能和广告应用

On the Social Function and Advertisement Application of English Euphemisms

委婉语不仅是一种社会语言现象,更是一种文化现象。交际过程中,只有了解委婉语社会功能,才能达到成功的交际目的。委婉语在各个领域都有广泛的应用,在商业广告中很好地利用委婉语,可以使消费者加深了对产品的印象,引起购买的欲望,达到促销的目的。

Euphemism is not only a phenomenon of social language, but also a phenomenon of culture. The paper holds that ff euphemisms are properly used in a business advertisement. consumers might have a deeper impression on the goods. The buying desire will be encouraged to achieve the aim of sales promotion.