摘要
在现代广告设计诸多要素当中,语言的作用最为关键,要熟练地掌握现代广告语言的特点,就必须从广告语言的句式特点、语言特点、韵律特点等三个方面进行探讨。
Among the many factors of designing advertisements, the role of language is the most important.To understand the features of advertising language, we should study the sentence feature, language feature aria rhyme feature of advertising language.
出处
《吉林省经济管理干部学院学报》
2008年第1期94-96,共3页
Journal of Jilin Province Economic Management Cadre College
关键词
广告设计语言
句式特点
语言特点
韵律特点
Advertising design language
Sentence feature
Language feature
Rhyme feature
