差异化战略在农产品国际营销中的运用

The Application of Dissimilation Strategy in the International Marketing of Primary Products

当前,我国农产品的国际营销面临着许多挑战和考验,农产品经营者应加强对国际营销战略的研究和运用,其中差异化战略是农产品国际营销应对挑战的必然选择,是在新的国际环境下求得发展的正确途径。农产品国际营销差异化战略的实施方式包括:产品差异化、品牌个性化、价格差异化、渠道差异化和促销差异化。

At present, the international marketing of our country＇s primary products is faced with many challenges and tests, the primary products should intensify the research and application of international marketing strategy, of which the dissimilation strat- egy is a necessary choice for the international marketing of primary products to face the challenges and a right approach for it to seek development under the new international circumstance. The implementation methods of dissimilation strategy in the interna- tional marketing of primary products is as follows： products dissimilation, brands individuation, rates dissimilation, channels dissimilation and sales promotion dissimilation